Have you ever lost a client without even knowing they were looking around? For even the most “on the ball” Salesperson this is probably a very real reality. You lose clients without knowing they were looking . Less than 4% of your customers will tell you if they are unhappy so you may never know if you have a customer on the fence. There is something very British about not complaining about poor service, so here we take a look at the r easons why your customers may leave and change to another competitor.

Stages 3 - 4 - Beginning to Scale Up to Scaling Out So, in the last article, we looked at the two “starter” stages for a Sales business when it becomes successful and starts growing. Now we look at the pivotal maturing stages entitled loosely Beginnings of Scaling and Scale-Out. These stages occur when a f ew key things are met/achieved , usually, the business has an increasing number of teams and key sales roles in the organisation, 3-10+ Account Executives, multiple Sales Reps, and a growing Management team . Have a look below at the infographic and see where your organisation is measuring up. Where do you fit? How Sales Mature and Excellent are you / your organisation?

Stages 1 -2 - From a Founder Seller to a Small Sales Team So, congratulations, your Sales business is successful and growing, but is it maturing? Sales planning, whether at a company, department, or team level, is necessary for hitting targets and providing a framework for the whole business to strive towards, but do you know where you are in your Sales Maturity? A sales skills maturity model helps you evaluate your current sales skills and identify the areas that need improvement. Everyone needs a plan in their life, and anyone in Sales DEFINITELY needs a plan so we’ve put together this Infographic that details out the stages and milestones an organisation n eeds to typically follow to progress to Sales Excellence and Maturity . It’s a lot of information so we’ve focussed this week on Stages 1 and 2 only – Founder Seller to Small Sales Team , and our next blog will focus on Stages 3 and 4 – Beginnings of Scaling Up and Scale Out. Where do you fit? How Sales Mature and Excellent are you / your organisation?

Where are those New Clients? Over recent years I have spent a lot of time meeting and working with Managed Service Providers / VARs, and when discussing the biggest challenges in their business, it always comes back to the same thing over and over. WINNING NEW CUSTOMERS. This is a challenge that seems to affect any company of any size , whether their turnover is £500k or £40m. They need to win new contracts and new customers. Most of these businesses have reached the level that they have through recommendations and referrals or in the case of the bigger ones some acquisitions as well, rarely it seems going out and actively generating an opportunity and a sale.

All businesses need to win new clients to stay in business even before they think of growing, no company can remain in business just processing renewals. And it is a cold, hard fact that you WILL lose customers every year.

A Trusted Advisor in the MSP market space is aiming for a long-term relationship, not short-term gain, and not to be seen as just a vendor, or worse still, the IT guy! So surely all TSP/MSPs want to be seen as trusted advisors to their clients, with the obvious benefits of repeat business, referrals, and introductions to your client’s other professional advisors. You do not need to “sell” your products or expertise when you are the Trusted Advisor. But have you put the time and effort in to be able to understand their business and what they are looking to achieve? Are you a true Trusted Advisor?

What is Lead Gen? “Lead Generation”, or “Lead Gen” for short, is the process of identifying and cultivating potential customers for a business's products or services. It is essential for businesses as it can turn interested parties into paying customers which in turn helps to create a stable customer base and drive sales, this then creates an ongoing cycle where customers give good reviews, which in turn results in customer loyalty and new business from that. Lead Gen also allows for a better understanding of a company's key customers and target markets, their needs and preferences thus allowing for more personalisation of products, services and marketing communications.

Finding your sales niche or target market involves a combination of research, analysis, and experimentation. Here are some steps you can take to discover and identify your ideal sales niche, and a best practice guide to what to do when you've correctly identified your target market.

“If you are looking to sell to everybody, you will end up selling nothing to nobody” Six reasons why choosing your Niche/Target Market is so important Having a target market is crucial for sales because it allows a Salesperson to focus their efforts and resources on a specific group of customers who are the most likely to be interested in and purchase their products or services. Here are some key reasons why having a target market is important in sales: