Privacy Policy
Last updated: 29 June 2026
This privacy policy explains how Sellerly Limited collects, uses and protects personal information.
Sellerly Limited provides sales consultancy, sales mentoring, workshops, webinars, marketing communications, and related services to MSPs, VARs, and other businesses in the UK IT channel.
This policy replaces any previous generic privacy policy used on this website.
1. Who we are
Sellerly Limited is the data controller for the personal information described in this policy.
Website: www.sellerly.co.uk
Email: info@sellerly.co.uk
If you have any questions about this policy or how we use your personal information, contact us using the email address above.
2. Personal information we collect
We may collect and use the following types of personal information:
name
job title
company name
business email address
business telephone number
postal address or business location
website address
LinkedIn profile or other public business profile information
information you provide through website forms
information you provide when booking a call, webinar, event, workshop or consultation
answers submitted through surveys, scorecards, assessments or diagnostic tools
email subscription preferences
email engagement information, such as opens, clicks and unsubscribes
CRM notes relating to business discussions, sales conversations, enquiries or client work
billing and payment information where you buy services from us
technical information, such as IP address, browser type, device type, website usage data and cookie data
We do not intentionally collect special category data, such as health information, religious beliefs, political opinions or similar sensitive information.
3. How we collect personal information
We may collect personal information when you:
Visit our website
complete a contact form
subscribe to a newsletter
Register for a webinar or event
Book a call or meeting
complete a benchmark, scorecard or survey
download a guide, checklist or other resource
Reply to one of our emails
become a client or supplier
communicate with us by email, phone, LinkedIn or another business channel
We may also collect business contact information from publicly available sources, business directories, LinkedIn, event attendee lists, referral partners, existing business relationships and other legitimate B2B sources.
4. Why do we use personal information
We use personal information for the following purposes:
to respond to enquiries
to provide sales consultancy, mentoring, workshops and related services
to manage client and supplier relationships
to arrange calls, meetings, webinars and events
to send newsletters, event invitations and relevant B2B marketing communications
to follow up with people who have shown interest in Sellerly’s services
to operate and improve our website
to understand how people engage with our emails and website
to maintain internal business records
to issue invoices and manage payments
to comply with legal, tax and accounting obligations
to protect our legal rights and business interests
5. Lawful basis for using personal information
Under UK data protection law, we must have a lawful basis for using personal information. The lawful basis depends on the purpose.
Purpose Lawful basis
Responding to enquiries, Legitimate interests, or steps before entering into a contract
Providing paid services Contract
Managing clients and suppliers, contracts, and legitimate interests
Sending newsletters and marketing to subscribers: Consent or legitimate interests, depending on how the contact was obtained
B2B marketing to relevant business contacts. Legitimate interests, with the right to object or unsubscribe
Webinar and event registration Contract, legitimate interests or consent, depending on the event
Website analytics and improvement Legitimate interests, or consent where required for cookies
Accounting and tax records: Legal obligation
Protecting legal rights Legitimate interests
Our legitimate interests include promoting Sellerly’s services to relevant business contacts, developing relationships in the MSP and IT channel market, managing our business, improving our website and services, and communicating with people who may reasonably be interested in what we do.
We balance these interests against your rights and expectations. You can object to direct marketing at any time.
6. B2B marketing
Sellerly works in a business-to-business market. We may contact relevant business contacts about sales consultancy, sales workshops, webinars, events, newsletters, and other services relevant to their role or organisation.
We may use your business contact details where:
You have asked to receive information from us
You have attended one of our events or webinars
You have completed a form, survey or assessment
You are an existing or former client
You have had a previous business conversation with us
Your details are publicly available, and your role appears relevant to Sellerly’s services
We believe there is a legitimate business reason to contact you
Every marketing email will include a way to unsubscribe or object. If you opt out, we will stop sending you marketing covered by that opt-out.
The ICO states that individuals have an absolute right to stop their personal information being used for direct marketing.
7. Email newsletters and communications
If you subscribe to a Sellerly newsletter or mailing list, we will use your details to send you relevant content. This may include sales advice, MSP market commentary, event invitations, webinar information, service updates and related business content.
We may track basic email engagement, such as whether an email has been opened or a link has been clicked. This helps us understand what content is useful and whether our communications are relevant.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@sellerly.co.uk.
8. Scorecards, surveys and assessments
If you complete a Sellerly scorecard, benchmark, diagnostic, survey or assessment, we may collect your answers and contact details.
We may use this information to:
Provide your results
understand your sales position or business needs
follow up with relevant advice or services
improve our services and content
Identify common themes across the MSP and IT channel market
We may use aggregated or anonymised insights from survey or benchmark responses in our content, marketing or research. We will not intentionally identify you or your business in public material without permission.
9. Cookies and website tracking
Our website may use cookies and similar technologies to:
Make the website work properly
improve website performance
understand visitor behaviour
measure marketing activity
support security and fraud prevention
Remember preferences where applicable
Some cookies are necessary for the website to function. Other cookies, such as analytics or marketing cookies, may require consent.
The ICO explains that PECR applies to cookies and similar technologies, even where the data is anonymous.
Where required, we will ask for your consent before placing non-essential cookies. You can also manage cookies through your browser settings.
10. Who we share personal information with
We may share personal information with trusted third parties where necessary to run our business and provide our services.
These may include:
website hosting providers
CRM providers
email marketing platforms
webinar and event platforms
online booking tools
payment providers
accounting and bookkeeping providers
IT and security providers
analytics providers
professional advisers, such as accountants, lawyers or consultants
regulators, public authorities or law enforcement where required by law
We do not sell personal information.
Where third-party providers process personal information on our behalf, we expect them to use appropriate safeguards and only process the information in line with our instructions and applicable law.
11. International transfers
Some of the tools and platforms we use may process personal information outside the UK.
Where personal information is transferred outside the UK, we will take steps to ensure that appropriate safeguards are in place. This may include using providers covered by adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.
12. How long do we keep personal information
We keep personal information only for as long as necessary for the purpose it was collected.
As a general guide:
Type of information Typical retention period
Enquiries and sales conversations up to 24 months after the last meaningful contact
Client records for the duration of the relationship, then up to 7 years for legal, tax and accounting purposes
Financial and invoicing records: usually 6 to 7 years
Newsletter subscribers: Until you unsubscribe, object or become inactive under our review process
Webinar and event registrations: Up to 24 months, unless you remain engaged with us
Survey, scorecard or benchmark responses up to 36 months, unless anonymised or needed for ongoing client work
Suppression records, as long as needed to ensure we do not contact you again for marketing
Website analytics data, in line with the settings of the analytics tools we use
We may retain information for longer if required by law, if there is a dispute, or to protect our legal rights.
13. Your rights
You have rights under UK data protection law. These may include the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
ask us to restrict how we use your information
object to our use of your information
object to direct marketing
withdraw consent where we rely on consent
Ask for your information to be transferred to another provider, where applicable
complain to the Information Commissioner’s Office
The ICO states that privacy information should be clear and concise, and should explain what an organisation does with personal information.
To exercise your rights, contact us at info@sellerly.co.uk.
We may need to verify your identity before responding to certain requests.
14. Complaints
If you are unhappy with how we use your personal information, contact us first at:
info@sellerly.co.uk
You also have the right to complain to the UK data protection regulator:
Information Commissioner’s Office
Website: www.ico.org.uk
15. Security
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.
No system is completely secure, but we take reasonable steps to protect the personal information we hold.
16. Links to other websites
Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices of those third parties. You should read their privacy policies before providing them with personal information.
17. Changes to this policy
We may update this privacy policy from time to time.
When we make significant changes, we will update the “last updated” date at the top of this page. Where appropriate, we may also notify you by email or through our website.
18. Contact
For questions about this policy or how Sellerly Limited uses personal information, contact:
Sellerly Limited
Email: info@sellerly.co.uk
Website: www.sellerly.co.uk
